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Don Kracke, inventor and best-selling author, holds 11 patents, 86 trademarks, and 1,206 copyrights. He has created 2,300 different new products that have generated in excess of one billion dollars in retail sales and has served as the creative consultant to Campbell's Soups, Coca-Cola, General Mils, K-Mart, Mattel, Sears Roebuck, Target and Wal-Mart.
He has made guest appearances as a new product development expert on thirty-four different television shows, including Nightline, the Oprah Winfrey Show, the CBS Evening News, and the Regis Philbin Show. He is the winner of 217 awards for advertising, merchandising and marketing design excellence. The author of six books and cowriter of two nationally syndicated comic strips, he lives in Lake Arrowhead, California.
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